Guerrilla Marketing in Myanmar
There are already some methods that are found in Myanmar.
Guerrilla marketing is practiced in Myanmar well too.
Last yr, Myanmar Yellow Pages did it by making 20 ppl wearing yellow shirts and blue jeans to hold the cardboard yellow pages book style things.
And Best-T Toothpaste (kids version)got the spider man hanging out from the billboard.
i-Pay (the bus payment) system got some of their offices in downtown painted red and just write their logo.
Sunkit Orange got some of the old building's wall painted in orange and write their logo on top.
YOMA (bank) has organized the running festivals overtime.
Some buses or taxis are painted or covered with sticker of some commercials.
Coca cola 's happiness has passed through Yangon and Mandalay with celebrities and singers.
Giordano's similar happiness truck is also passed with singers.
Ideas are everywhere :)
